Testing the decoy effect to improve online survey participation: Evidence from a field experiment

Sandro T. Stoffel, Yining Sun, Yasemin Hirst, Christian von Wagner, Ivo Vlaev · 2023

A field experiment testing whether adding an inferior decoy survey option increases completion of a target online questionnaire. The study examines participation rates, order effects, and potential impacts on response behavior and non-response bias.

Study materials are available. Source coverage and execution need to be checked for your research.